October was a month that tested reliability, celebrated innovation, and reinforced what sets White Label Communications (WLC) apart: intelligent engineering and a relentless focus on partner success. From demonstrating unmatched uptime during a major industry outage to exploring new ways to enhance the partner experience, WLC continued to deliver on its promise of powering partnerships with purpose-built solutions.
Reliability Tested — and Proven
One of the most notable moments for WLC last month was not what did happen, but what didn’t. When AWS’s US-East-1 data center experienced an outage on October 20, many businesses saw downtime, lost traffic, and disrupted operations. For WLC, however, it was just another Monday.
With the recent acquisition of Intelitrex, WLC now boasts eight georedundant data centers across the East, Central, and West regions — each mirrored and diversified across multiple Tier 1 carriers, including two hyperscale points of integration. WLC’s continued uptime wasn’t disaster recovery, it was a purpose-built system doing exactly what it was designed to do.
“Outages aren’t a matter of if, they’re a matter of when,” explained Chris Griffith, CTO and Co-Founder of WLC. “Murphy’s Law isn’t a pessimistic view, it’s engineering reality, and we plan for it. Whether it’s a server, network, or cloud provider, failure is inevitable. When failures happen, and they will, our platform must remain operational.”
Beyond uptime, Griffith emphasized that WLC’s approach to resilience is as cost-efficient as it is robust:
“The real challenge isn’t building resilience,” he continued, “it’s building it cost-effectively. Anyone can achieve high availability by throwing money at redundancy. We deliver 99.999% uptime while maintaining the economics that give our partners industry-leading margins. That’s the difference between over-engineering and intelligent architecture.”
Innovation at Dreamforce
In October, Joseph Talarowski, Salesforce Administrator for WLC, headed to San Francisco for Dreamforce, the annual global conference for the Salesforce community. While the event offered professional development and networking, it also sparked new ideas to enhance the WLC partner experience.
“Dreamforce was a catalyst for innovation,” said Talarowski. “I joined thousands of industry leaders to explore the latest in Salesforce technology, AI-powered insights, and go to market alignment strategies. I intend to take this new perspective and leverage new tools and strategies to implement growth related solutions for both White Label Communications and our partners through the Partner Portal.”
WLC’s Partner Portal — launched earlier this year — serves as a centralized hub for sales, marketing, and training enablement, featuring deal registration tools that tie directly into Salesforce. When a partner registers a new deal, it immediately alerts their dedicated WLC Partner Advocate, ensuring the right support is in place to move the opportunity forward. Partner success remains at the heart of WLC’s business model, and that commitment shines across every department.
Wrapping Up October
From demonstrating the power of intelligent infrastructure to investing in new innovations that strengthen the partner experience, October underscored WLC’s dedication to reliability, advancement, and collaboration. As the year winds down, WLC continues to focus on empowering partners with the technology, tools, and support to thrive — no matter what challenges the industry brings next.